I followed the above steps myself until I joined Koos Service Design to become a full-time Service Designer. Then suddenly, everything I did before that moment made sense to me. Looking backwards, I was finally able to connect the dots and fully understand Steve’s Jobs famous speech at Stanford University.
Since I abandoned suit and tie to became a Service Designer, a lot remained the same, though everything has changed. I no longer use my suits and formal shoes, unless for wedding celebrations. I work in a creative, playful and gezellig environment (google it). However, the problems did not suddenly disappear in a sunny sky full of pink clouds, rainbows and unicorns. There are still tight deadlines, complex problems, challenging clients and short budgets. Most important, is that I am finally able to improve the world and to deliver value by applying Service Design everyday.
I sincerely hope that my message will inspire you to fulfill your own professional dreams, especially if you want to become a Service Designer. If you are still reading this article, maybe you are ready to overcome the fear of changing your career, after investing several years in something that no longer resonates with who you are now.
As a final note, today, I feel that I am standing at the beginning of my journey rather than at the end of it, ready to push forward. As Matthew McConaughey famously put it: