Koos website 2009 vs. 2020, which is your favourite?
Haha, what do you want me to say? Obviously I have to pick the 2020 version, otherwise our UX-designers would be very upset. But seriously, I think the current website is way better than the old one (visit the old website by clicking here).
If you think of Koos as a person, it has grown, learned a lot, and is wiser now. I think this is perfectly reflected in the website. We started with a one pager with very limited information, but with a refreshing style and tone of voice. Everything screamed youthfulness. Our current website is a different cup of tea. Our services have expanded and there is a lot of information on the site. Not only Koos, but the market has matured too. This shows on the website. We used to start our page with an explanation of what Service Design was, as that was the first question everyone always asked us. Nowadays, most people that contact us already know about Service Design, allowing us to move this section to a blog.
All versions of our website have had a playful twist and this is luckily still the case. It is a good reflection of who we are; a mix between analytical thinking and creative problem solving. That’s the reason why I like our current website better. It is a better reflection of who we are at this moment.