The clear role for HR: guiding the process
1.Human resources needs to guide the process for understanding the concept and value of EX throughout the entire organisation, because it is important that everyone speaks the same language in order to get results.
2.HR should be in charge of researching and analysing the current employee experience and then guide the organisation on how to relate employee needs, -types and, -lifecycles to everyday decisions.
3.HR is the one to stimulate a culture shift so that instead of thinking for your employees, the organisation starts to talk to their employees. Design decisions should be based on real insights instead of assumptions to create real impact. This will save the organisation money that otherwise would have been spent on rework or useless investments.