Koos’ brandmodel – Map and leverage the strengths of your organisation.

Jules Prick

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1 min read

Jun 17, 2021

Koos’ brand model is a hands-on tool to help you grow your business. At Koos we believe in hands-on tools. A tool that is simple and effective. A tool that helps you managing your daily work. A tool that is shared and understood by everyone within your organisation. And a tool that gives you certainty and maximum impact.

Based on 5 important psychological pillars, driving the ultimate brand experience.

The five pillars of our brandmodel are based on psychological tensions in life that drive our subconscious decision making process. By developing your brand based on these tensions you’ll be able to create highly relevant brand experiences, for your customers and your employees. You can even track and monitor your brand, to see if how your brand scores on each individual pillar.

Brand trust
Trusted heritage and roots of the brand are essential. We tend not to engage people or organisations when we do not know and trust their background.

Brand ambition
A strong vision and determination to achieve something that people believe in is essential in become a leading company. People are not attracted to businesses that fall behind or lack vision. People tend to follow visionary leaders instead.

Brand offer
A company needs to offer long term and consistent value to its customer through true and meaningful products & services and communication.

Brand personality
There needs to be a personal connection between you and your customer. How do you communicate? What are common drivers and values?

Brand essence
What is our main internal driver? What is true essence of our brand? What is our territory and what isn’t?

A visual and easy to use creative framework.

The creative framework comes in different formats, catered to the specific needs of your organisation, to gain a wider internal and external acceptation and  stimulate and help everyone to work with one shared brand vision.

  1. A brand booklet, containing the brand model, a thorough description of each brand pillar, a brand story and brand communication and design guidelines.
  2. A big A1 size brand poster board, containing the brand pillars and essence, for on the wall in the office and used during sessions.
  3. A 3D brand cube, containing the same information as the poster, but in handy size for on each desk.
  4. A short brand one pager to brief external sales teams, consultants and designers.

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