2 min read
Jun 14, 2021
Service design thinking has been growing rapidly the past few years, with the continuous rise of services as a way to deliver benefits to customers. Product design and design thinking have had a big impact on the methodologies and tools of service design. However, one of the biggest differences between products and services is that products get developed by the company and used by the customer, whereas services only exist with the usage of the customer and therefore are coproduced by the customer and the organisation.