Service Design

Understand your customers’ needs for solutions that work.

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Truly understand your users.

Service Design is a philosophy based upon the principles of design thinking, but focused on innovating services. We design complete ‘end-to-end’ experiences, instead of optimising the single touchpoints of a service. Together we go through the entire innovation process, starting by talking to users to uncover issues and ending by testing our solutions with them. Only then you can develop services that will have meaning and lead to positive results.

Our Service Design tools.

Design Research

Let's immerse ourselves into the customer’s mind and their context.

Customer Journey Mapping

Visualise your customer’s experience in an engaging and explicit visual.

Need-based Personas

Create an understanding of why your customers do as they do.

Design Sprint

Answer critical business questions through design, prototyping and testing.

Employee Experience

Engage your workforce by designing a valuable working environment.

Something else in mind?

We do so much more and tailor our toolkit to the needs of every project.

Who likes standard anyway?

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The value of Service Design.

It used to be a belief, but implementing Service Design actually pays off.

Many studies have shown that investing in designing experiences offers an impressive ROI and companies that work with design thinking outperform competitors that don’t, with big numbers. 

A selection of our Service Design projects.

A nation-wide redesign for permit applications.

Ministry of Infrastructure and Water Management

Design Sprinting for sustainability in wine.

Sogrape Vinhos Portugal

Building a competitive mobility experience.

Justlease

See all work

Our 5 value beliefs.

1. First understand.

Everything starts with a deep understanding of your users.

2. Measure impact.

To measure is to know. For those who really want to make an impact.

3. Iterate to perfection.

Instead of focusing on doing it perfectly at once, start iterating.

4. Combine skills

Multidisciplinary teams really do yield better results.

5. Act upon it.

Real value does not come from insights but from action.

Meet some of our Service Design experts.

Nynke Schrakamp

Bring on those complex projects! With lots of Service Design experience Nynke happily breaks through barriers. She has a special interest in AI and cares for global education.

Kaspar Kazil

Kaspar believes there's a 'big idea' hidden in every project, and he always finds it. Projects concerning ecosystems have his preference. He also is a talented pianist and DJ producer.

Boris Jockin

Boris trained hundreds of people the skills of Service Design and is an expert in projects concerning people in the debt trap. With his sharp view he extracts new insights in seconds.

Nathalie Meuleman

Nathalie masters countless Service Design tools and knows how to navigate complex challenges. She will put your customer first, even when it gets hard. You'll thank her for it later.

Our highly multidisciplinary team gets you results. 

Whether you are focusing on customers or employees, our team will design solutions that will solve your problem. We strongly believe in the combination of service design and UX Design to make a difference in your company, because when your digital design is based on deep customer needs you create meaning for its users.

Check out our UX Design