Contextmapping

Understanding your customer is key for developing meaningful services. Contextmapping is an exploratory research method to uncover latent customer needs. These latent needs are hidden within people’s subconscious, making them hard to express. In contextmapping, we treat the customer as ‘the expert of his or her experience’ and help them to express their needs, motivations, barriers and experiences through generative exercises. Insights from contextmapping are used to create customer journeys, value propositions and psychological profiles.

“It is impressive to see what people write down in those contextmapping booklets. Things that they would normally never express to a stranger.

— Employee Department of Social Affairs and Employment City of The Hague
Feels like your context needs mapping, doesn't it?

Customer Journey Mapping

Employee Experience

Transformation Program

Design Research

Interaction Design

Need Based Personas

Visual Design

Morphological Psychology

Value Proposition

Business Playbooks