Contextmapping is a generative technique that helps to understand the user and the context he or she is in. Over the period of a few days to a week, we ask a group of users to complete a little exercise every day. These exercises can be found in a customised booklet we send them. Exercises are mostly creative tasks, where we, for example, ask them to draw a timeline of a certain experience. Like, how does your trip to the city normally go? Users don’t only use words, we also encourage them to draw, use colour, and paste the included emotion and smiley stickers. These exercises enable them to express themselves better and work especially well with topics that they are not occupied with every day. Contextmapping is combined with interviews in order to get a better understanding of what users have created.