Service Blueprint

The service blueprint is the tool that functions as the structural backbone of a desired customer journey. Taking the desired customer journey as a starting point, it drills down to the core of the organisation. It maps out what internal activities, processes and systems are needed to deliver the desired customer experience across different departments and channels.
Remote Service Blueprinting

There are all kinds of remote design services which are well suited to design meaningful services and help build better, more flexible organisations. During remote collaboration sessions we help you to map out the internal activities, processes and systems in a Service Blueprint which serve as the backbone of your desired customer journey.

Check out our remote design services to find out more about how we work remotely.

The service blueprint gives our IT people an indication of what is required to deliver the desired journey.

— Nico Claij Business Representative, Rijkswaterstaat
Need a Blueprint for your service?

UX Research

Value Proposition


Design Sprint

Design Research

Transformation Program

Customer Journey Mapping

Need Based Personas

Interaction Design

Touchpoint Strategy