Interaction Design

How do users interact with your digital product? Do they understand it, do they know where to look and which buttons to use? Interaction design enables your users to have a smooth communication with your technology. It makes a product understandable, usable and likeable. The goal of interaction design is to make your product or service credible, pleasing and better than your competitors.

Bringing a user story to life always starts with interaction design, it's like the primer before you start painting.

Why spend money on interaction design?

Good interaction design allows your users to effortlessly reach their goals. You want them to ‘get’ your business and product and that they are willing to pay for it. We all have an experience that we quit a purchase on a website because it’s too much effort to find what we need. Well, let’s prevent that from happening.

This is how you recognise good interaction design

It is best when you don’t notice anything. When there is no extra thought about where to look or click and you just naturally find everything you need. That’s good interaction design. It provides guidance without you knowing it. It’s about finding the right words, visual representations, motions, sounds and behaviours that will enable the user to perform certain actions.

It is a service to the users

It enables and satisfies user’s needs. With every step of the flow, it should reach a helping hand.

Conversational design examples.

Anticipates on human behaviour

Humans have very specific behaviours, they’re used to buttons, understand repetition and are color-focused. Let’s use that knowledge.

Screen gestures. Gestalt examples.

Provides the right cues and feedback

Gives users clues about what they can do and may expect with every step. No guessing allowed. 

Feedback after each action removes any uncertainty.

Focus points with color and motion. Affordances (engine light).
Clickable buttons and cards.

Anticipates and mitigates errors

Users just click everywhere. So let’s make it as fool-proof as possible and ensure error recovery is easy.

Error messages providing solutions and context. Ctrl+Z and recovery options.

Makes it simple and delightful

Every step must be recognisable and accessible. It should feel effortless and inspiring. It should feel like heaven!

Information in little chunks (progressive disclosure).

How does it work?

To make interaction design work we use 6 guidelines. You immediately see how important certain earlier stages are when starting this phase.

      1. Empathise with the user (need based personas).
      2. Orchestrate the entire service through customer journey mapping
      3. Work towards intended user goals, needs and desired features. (touchpoint strategy canvas)
      4. Consider all possible scenarios, not only the happy flow.
      5. Create 1000 different options to find the sweet spot. 
      6. Prototype and test how elements influence user (emotional) responses.(UX research)
      7. Iterate until the interaction is flawless and breathtaking.
Want to know how UX can create value for you?

Value Proposition

Customer Journey Mapping

Business Playbooks

Transformation Program

Morphological Psychology

Design Research

Maturity Scan

Service Blueprint

Design Sprint

UX Research