Nonetheless, what users say, and what they do, are two different things. Hence our UX researchers carefully handpick the best qualitative and quantitative research methods for each step of the design process.
Qualitative Research – What problem are we solving?
Before we start designing the UX we make sure we know exactly what user problem we are trying to solve. Qualitative research tools like Context mapping, Interviews and Need-based Personas allow us to have conversations with your user that result in designs based on in-depth user needs.
Design Sprint – Is this solution truly worth our investment?
A Design Sprint helps to define and validate promising ideas for any user problem. First, we create promising ideas. Then, we define the riskiest assumptions that will determine the idea’s success. We cleverly put prototypes together so we can test both the idea and the assumptions that go with it. Learn more about design sprints.
Usability Testing – Is our solution as lovable as we think?
We are making progress now. Having checked our major assumptions with the user it is time to design the entirety of your service. While doing this we still make a ton of tiny assumptions. Preferably we end each sprint (2-week cycle) with short user tests, to see if our empathy and experience in fact created a UX design that makes sense. These task based interviews induce a natural flow, showing us if different target groups are able to easily get to their goals. Through this, we’re optimising the UX Design conversation by conversation.